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Research on Intelligent Sales Platform of Automobile Industry Based on Large Data Mining

In: Recent Developments in Data Science and Business Analytics

Author

Listed:
  • Jinzi Lee

    (East Campus Administrative Building, ShenZhen Polytechnic)

Abstract

In the context of Internet + and large data, the traditional automotive industry sales platform has been unable to meet the requirements of users of high quality services. How to use the online and offline large data, tap out the potential of potential customers, accurately capture the current needs of each customer, the accurate information through accurate channels to each other, as the current smart sales platform goals. Based on the current development of large data mining technology and the existing problems of automobile industry sales system, this paper gives the suggestions of intelligent sales platform based on large data mining.

Suggested Citation

  • Jinzi Lee, 2018. "Research on Intelligent Sales Platform of Automobile Industry Based on Large Data Mining," Springer Proceedings in Business and Economics, in: Madjid Tavana & Srikanta Patnaik (ed.), Recent Developments in Data Science and Business Analytics, chapter 0, pages 301-312, Springer.
    • Handle: RePEc:spr:prbchp:978-3-319-72745-5_33
    DOI: 10.1007/978-3-319-72745-5_33
    as

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