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The Necessity for a Local Level of Gastronomic Tourism Standardization: The Case of Torino’s City Branding

In: Modeling Innovation Sustainability and Technologies

Author

Listed:
  • Henk J. Vries

    (Rotterdam School of Management, Erasmus University)

  • Frank M. Go

    (Rotterdam School of Management, Erasmus University)

  • Sophie A. Alpe

    (Rotterdam School of Management, Erasmus University)

Abstract

This study investigates the role and opportunities of gastronomy within the cultural re-branding of a city. Entrepreneurs and tourism authorities can emphasize the uniqueness of local cuisine but the common offer by different companies also requires alignment and standardization in order to define what they have in common, to assure product and service quality, and to communicate the service offer to potential customers. This creates a tension between standardization and authenticity: both concepts seem to contradict each other but these are needed in combination. This paradox is explored using the case of an alternative food network in the Italian city Torino. Our findings show the potential of this combined approach of authenticity and local standardization.

Suggested Citation

  • Henk J. Vries & Frank M. Go & Sophie A. Alpe, 2018. "The Necessity for a Local Level of Gastronomic Tourism Standardization: The Case of Torino’s City Branding," Springer Proceedings in Business and Economics, in: Albertina Dias & Bror Salmelin & David Pereira & Miguel Sales Dias (ed.), Modeling Innovation Sustainability and Technologies, pages 205-221, Springer.
    • Handle: RePEc:spr:prbchp:978-3-319-67101-7_16
    DOI: 10.1007/978-3-319-67101-7_16
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    Cited by:

    1. Manuel Serra & Nuno Antonio & Claudia Henriques & Carlos M. Afonso, 2021. "Promoting Sustainability through Regional Food and Wine Pairing," Sustainability, MDPI, vol. 13(24), pages 1-22, December.
    2. de Vries, H.J., 2019. "Standardisation Management," ERIM Inaugural Address Series Research in Management EIA 2019-079-LIS, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam..

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