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Neuroeconomics: Genesis and Essence

In: Neuroeconomic and Behavioral Aspects of Decision Making

Author

Listed:
  • Danuta Miłaszewicz

    (University of Szczecin)

Abstract

Making choices and decisions is one of the most important issues in the theory of economics. Neuroeconomics is a subfield of behavioral economics which uses empirical evidence of limits on computation, willpower and greed to inspire new theories of economics. The aim of chapter is to present the milestone on the development path of neuroeconomics, the essence of this science and areas of its researches. The literature analysis method and the induction and deduction method are applied here.

Suggested Citation

  • Danuta Miłaszewicz, 2017. "Neuroeconomics: Genesis and Essence," Springer Proceedings in Business and Economics, in: Kesra Nermend & Małgorzata Łatuszyńska (ed.), Neuroeconomic and Behavioral Aspects of Decision Making, chapter 0, pages 63-75, Springer.
    • Handle: RePEc:spr:prbchp:978-3-319-62938-4_5
    DOI: 10.1007/978-3-319-62938-4_5
    as

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