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The Impact of Information Usefulness of E-Commerce Services on Users Behaviors

In: Neuroeconomic and Behavioral Aspects of Decision Making

Author

Listed:
  • Marek Mazur

    (University of Szczecin)

  • Michał Nowakowski

    (University of Szczecin)

Abstract

Behavioral aspects of clients decision making is an important area of scientific research and a number of practical applications. This chapter is intended to present analysis and evaluation of the information usefulness applied in selected e-commerce sites, as well as the impact of such information on behaviors and also intrinsic and extraneous cognitive overloads of customers. Furthermore, the study describes the basic methodological assumptions, the research procedure of information usefulness evaluation and the results of data analysis from the study conducted on a group of respondents. Results of research presented in the chapter can be useful in the various stages of e-commerce sites creating. Moreover, the decreasing of cognitive overloads and the reduction of inconveniences with services operation will contribute to a more effective information assessment, and thus making business decisions better and increasing incomes for owners of e-commerce services.

Suggested Citation

  • Marek Mazur & Michał Nowakowski, 2017. "The Impact of Information Usefulness of E-Commerce Services on Users Behaviors," Springer Proceedings in Business and Economics, in: Kesra Nermend & Małgorzata Łatuszyńska (ed.), Neuroeconomic and Behavioral Aspects of Decision Making, chapter 0, pages 225-242, Springer.
    • Handle: RePEc:spr:prbchp:978-3-319-62938-4_15
    DOI: 10.1007/978-3-319-62938-4_15
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