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The Cooperative Role of Marketer and Programmer on SEO Strategies in Scientific Journals

In: Strategic Innovative Marketing

Author

Listed:
  • Apostolos S. Sarlis

    (University of Peloponnese)

  • Ioannis C. Drivas

    (Linnaeus University)

  • Alexandros Varveris

    (National & Kapodistrian University of Athens)

Abstract

In the era of digital marketing competitiveness Search Engine Optimization process holds the reins for a strategically sustainable web positioning and presence for each website which is under the paternity of a company. However, the reduced financial flexibility entails risks in the way of disseminating company’s resources for improving of website visibility. In this research paper the authors proceed into sequential steps in order to indicate not only a proper dissemination of resources for augmenting website visibility, but also to estimate a return on investment which a company potentially has via using an actuarial dynamic simulation modeling approach. In this work, the authors adopt several SEO recommended rectifications that the literature review indicates in order to be practically implemented into the under examination websites correlated with the promotion of scientific journals into the field of marketing. Thereafter, a dynamic simulation procedure takes place in order to specify a proper distribution of company’s resources in precision with an improvement of websites’ organic reach, thus the higher visibility of them.

Suggested Citation

  • Apostolos S. Sarlis & Ioannis C. Drivas & Alexandros Varveris, 2017. "The Cooperative Role of Marketer and Programmer on SEO Strategies in Scientific Journals," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 429-435, Springer.
    • Handle: RePEc:spr:prbchp:978-3-319-56288-9_56
    DOI: 10.1007/978-3-319-56288-9_56
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    Cited by:

    1. Szymański Grzegorz, 2020. "Google Ads Campaigns in Promotional Activities of Theaters," Marketing of Scientific and Research Organizations, Sciendo, vol. 37(3), pages 73-86, September.

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