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Modeling and Simulation for the Development of Innovative Ideas for Video Games in Smartphones

In: Strategic Innovative Marketing

Author

Listed:
  • Tsomis Konstantinos

    (University of Peloponnese)

  • Koukouris Georgios

    (University of Peloponnese)

  • Damianos P. Sakas

    (University of Peloponnese)

  • Nasiopoulos K. Dimitrios

    (University of Peloponnese)

  • D. S. Vlachos

    (University of Peloponnese)

Abstract

In this research, paper will be highlighted the dominant role that the video games hold nowadays. It is undeniable that as time and technology go by, more and more people spend time playing games on their smartphones. As shown by recent studies, 44% of the game developers are working on a game that will be released on smartphone or tablet (Game Developers Conference 2016). This has led, in turn, to a growing number of companies taking interest in releasing video games for smartphones, increasing the competition. Due to the above, companies have realized the significance of importing more and more innovative ideas in their video games so they get more appealing to buyers, resulting in holding a bigger share in video games market. The impact of these innovations in a company’s function and the profit, or loss, they can cause will also be investigated. This will be examined via the modeling and simulation procedure of the innovations’ developing process, which is proven to be the safest and quickest way to try different environmental factors, observe how they influence the model and compare different outcomes.

Suggested Citation

  • Tsomis Konstantinos & Koukouris Georgios & Damianos P. Sakas & Nasiopoulos K. Dimitrios & D. S. Vlachos, 2017. "Modeling and Simulation for the Development of Innovative Ideas for Video Games in Smartphones," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 341-348, Springer.
    • Handle: RePEc:spr:prbchp:978-3-319-56288-9_45
    DOI: 10.1007/978-3-319-56288-9_45
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