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Evolution of Logistics Centers and Value-Added Services Offered in Port Areas and the Importance of Marketing

In: Strategic Innovative Marketing

Author

Listed:
  • Afroditi-Anastasia Menegaki

    (Business College of Athens)

  • Aristotelis B. Alexopoulos

    (Business College of Athens)

Abstract

The evolution of ports and logistics centers along with their value-added services has led to an increase in the global competition amongst these ports. The competition nowadays is focused more on the services provided by the port and less on the actual location of the port, thus emerging new challenges to the ports to keep up with the competition and maintain their customers satisfied. In the present article, we examine the evolution of ports and logistics centers, and how can marketing be used as an assisting strategic tool so as to achieve a competitive advantage in the market.

Suggested Citation

  • Afroditi-Anastasia Menegaki & Aristotelis B. Alexopoulos, 2017. "Evolution of Logistics Centers and Value-Added Services Offered in Port Areas and the Importance of Marketing," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 291-297, Springer.
    • Handle: RePEc:spr:prbchp:978-3-319-56288-9_39
    DOI: 10.1007/978-3-319-56288-9_39
    as

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