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Integration of the Theory and Practice in Continuity with the Development of Key Competencies—One of the Necessary Areas of Solutions for the Czech University Education

In: Strategic Innovative Marketing

Author

Listed:
  • Marcela Göttlichová

    (Tomas Bata University in Zlín)

Abstract

This is where the abstract should be placed. It should consist of one paragraph giving a co Human capital presents the most important asset of every society and particularly of education, which predetermines new possibilities for the social growth, it represents the principal social, ethical as well as political imperative. At the same time, the success within the competitive environment of the global market is subject to the high-quality workforce that is able to participate in the production of the top and innovative goods and services. A significant role belongs also to university education in continuity of the narrow link to the needs of the society and economy with the reflection in the strategic planning. The need to reach the still-persisting, ineffective interdependence of the “knowledge triangle”, i.e., the system of science and research, tertiary education and the area of innovations particularly with the economy area becomes one of the priority goals. The fundamental need thus lies in the orientation on quality and readiness of university graduates with the aim to increase their employability in the labor market, which is primarily based on required key competences of university graduates, i.e., acquiring the proper knowledge, skills, and abilities reflecting both the requirements of the educational subjects, as well as the requirements of employers in the necessary continuity of the integration of the theory and practice. The study presents the key data in the area of tertiary education with the focus on the specifications of the educational sector in the Czech Republic (in confrontation with the EU), with the possibilities for employability of university graduates in the labor market.

Suggested Citation

  • Marcela Göttlichová, 2017. "Integration of the Theory and Practice in Continuity with the Development of Key Competencies—One of the Necessary Areas of Solutions for the Czech University Education," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 17-22, Springer.
  • Handle: RePEc:spr:prbchp:978-3-319-56288-9_3
    DOI: 10.1007/978-3-319-56288-9_3
    as

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