IDEAS home Printed from https://ideas.repec.org/h/spr/prbchp/978-3-319-56288-9_25.html
   My bibliography  Save this book chapter

Comparison Shopping Websites and Their Impact on Consumers’ Purchase Intention

In: Strategic Innovative Marketing

Author

Listed:
  • Theodoros Kentistos-Rannos

    (Hellenic Open University)

  • Prodromos D. Chatzoglou

    (Hellenic Open University
    Democritus University of Thrace)

Abstract

The vastness of the internet prevents most consumers to directly find what they need (the exact time they need it) without the use of a search engine. Even then, though, most results are based on website popularity and keyword advertisement. To overcome this, search engines with a limited scope and increased precision, have arisen. Dealing with information about products and services, from airline tickets, hotel bookings, insurance, consumer products even to food delivery, comparison shopping websites provide a helpful connection between consumers and businesses. In this paper, the way businesses and e-commerce in general is affected by comparison shopping websites is examined. The concept of comparison shopping website user/consumer is examined using various demographic, psychographic, and other relevant factors that are assumed to affect the use of a comparison shopping website, the relevant selection criteria and their impact on purchase intention. Data from 207 users were collected in order to test the validity of the proposed theoretical model. The main results of the analysis suggest that the use of product comparison shopping websites is affected mainly by the frequency of internet usage, perceived usefulness, and ease of use. Furthermore, comparison shopping websites seem to play an important role in shaping purchase intention.

Suggested Citation

  • Theodoros Kentistos-Rannos & Prodromos D. Chatzoglou, 2017. "Comparison Shopping Websites and Their Impact on Consumers’ Purchase Intention," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 179-185, Springer.
    • Handle: RePEc:spr:prbchp:978-3-319-56288-9_25
    DOI: 10.1007/978-3-319-56288-9_25
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:prbchp:978-3-319-56288-9_25. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.