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Integrating Total Quality Management Philosophy in the Greek Tourism Sector

In: Strategic Innovative Marketing

Author

Listed:
  • D. Belias

    (University of Thessaly)

  • E. Velissariou

    (Technological Educational Institute of Thessaly Greece)

  • A. Koustelios

    (University of Thessaly)

  • K. Varsanis

    (Technological Educational Institute of Western Macedonia)

  • D. Kyriakou

    (Aristotle University of Thessaloniki)

  • L. Sdrolias

    (Technological Educational Institute of Thessaly Greece)

Abstract

Tourism sector is currently facing challenges due to the fast paced environment, the changes that it needs to keep up with and the financial crisis as well. Within a highly demanding framework the needs for high standards and total quality management arises. Organizations that are related to tourism need to introduce a philosophy of sustainability by developing innovative practices that will enable them to reserve their competitive advantage. Therefore, total quality management can be a useful tool in improving their products and services by focusing in quality parameters.

Suggested Citation

  • D. Belias & E. Velissariou & A. Koustelios & K. Varsanis & D. Kyriakou & L. Sdrolias, 2017. "Integrating Total Quality Management Philosophy in the Greek Tourism Sector," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 71-76, Springer.
    • Handle: RePEc:spr:prbchp:978-3-319-56288-9_11
    DOI: 10.1007/978-3-319-56288-9_11
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