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The Effects of Country-of-Origin on Consumers’ CSR Perceptions, Behavioral Intentions, and Loyalty

In: Advances in Applied Economic Research

Author

Listed:
  • Leonidas Pouliopoulos

    (Technological Education Institute of Western Macedonia)

  • Theofilos Pouliopoulos

    (Ternopil National Economic University)

  • Amalia Triantafillidou

    (Technological Education Institute of Western Macedonia)

Abstract

The present study investigates the impact of country-of-origin on Greek consumers’ corporate social responsibility (herein CSR) perceptions, behavioral intentions, and loyalty. Towards this end, two surveys were conducted, one for domestic and one for foreign companies. Results suggest that consumers expect from companies to respond to their legal, ethical, and discretionary responsibilities irrespective of their country-of-origin. However, Greek consumers demand from domestic companies to respond in a higher extent to their economic goals compared to their foreign counterparts. Moreover, they tend to favor national companies since they were found to be more willing to pay a higher price for domestic than for foreign products. Consumer loyalty was also affected by a company’s country-of-origin as consumers exhibited higher loyalty levels for products of domestic than of foreign corporations. Finally, several practical implications are discussed at the end of the paper.

Suggested Citation

  • Leonidas Pouliopoulos & Theofilos Pouliopoulos & Amalia Triantafillidou, 2017. "The Effects of Country-of-Origin on Consumers’ CSR Perceptions, Behavioral Intentions, and Loyalty," Springer Proceedings in Business and Economics, in: Nicholas Tsounis & Aspasia Vlachvei (ed.), Advances in Applied Economic Research, chapter 0, pages 303-316, Springer.
    • Handle: RePEc:spr:prbchp:978-3-319-48454-9_22
    DOI: 10.1007/978-3-319-48454-9_22
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