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Strategic Innovative Communication Tools in Higher Education

In: Strategic Innovative Marketing

Author

Listed:
  • Jason Macleod

    (State University of New York)

  • Stavros Kyriakidis

    (University of Crete)

  • Efstathios Kefallonitis

    (State University of New York)

  • Androniki Kavoura

    (Technological Educational Institute of Athens)

Abstract

The world has become very interdependent and global economies now influence many aspects of Higher Education Institutions (HEIs) both at national and international levels. Being flexible and adaptive during times of economic change must now be expected. The know-how in the communication and information technology sectors provides new innovative ways of enhancing the role of universities and their services. Higher education is a field where innovation through the use of technology can be invaluable. A number of innovative trends that exist in higher education are presented, along with an overview of the technological outlook.

Suggested Citation

  • Jason Macleod & Stavros Kyriakidis & Efstathios Kefallonitis & Androniki Kavoura, 2017. "Strategic Innovative Communication Tools in Higher Education," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 759-764, Springer.
    • Handle: RePEc:spr:prbchp:978-3-319-33865-1_94
    DOI: 10.1007/978-3-319-33865-1_94
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