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Blueprinting an Event and Tourist Service Marketing Strategy: The Case of the SMF Greek Tourism Small-Scale Sport Event

In: Strategic Innovative Marketing

Author

Listed:
  • Gkarane Sofia

    (University of Macedonia)

  • Vassiliadis Chris

    (University of Macedonia)

Abstract

The research presented in this article is an attempt to define, through mapping, the important Supply-Demand Service(s) Contact-Points, and to discuss the development of a suitable Service Blueprint design system that could be applied to sport events and other relevant events. After a description of the relevant literature of Blueprint Analysis in Services, SBA, the paper presents an application of SBA to a real sporting event (the SMF in 2013). After the results of the SBA analysis the emphasis was given to the discussion and the practical applications or else the useful managerial applications from the use of SBA in Sport and other related events.

Suggested Citation

  • Gkarane Sofia & Vassiliadis Chris, 2017. "Blueprinting an Event and Tourist Service Marketing Strategy: The Case of the SMF Greek Tourism Small-Scale Sport Event," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 19-24, Springer.
    • Handle: RePEc:spr:prbchp:978-3-319-33865-1_3
    DOI: 10.1007/978-3-319-33865-1_3
    as

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