IDEAS home Printed from https://ideas.repec.org/h/spr/prbchp/978-3-319-29058-4_36.html
   My bibliography  Save this book chapter

Co-design Visual Displays in Virtual Stores: An Exploration of Consumer Experience

In: Managing Complexity

Author

Listed:
  • Juanjuan Wu

    (University of Minnesota)

  • Natasha Thoreson

    (University of Minnesota)

  • Jayoung Koo

    (University of Minnesota)

  • Angella Kim

    (University of Minnesota)

Abstract

The purpose of this research is to learn about consumer preferences for visual displays and their experiences in co-designing an “ideal store” for themselves mainly regarding visual displays. Research participants were shown modules of six virtual stores that the researchers created that displayed merchandise based on grouping methods of lifestyle, brand name, and color, and varied in high or low density. The research participants, acting as co-designers, could pick and base their design on one module. However, they were encouraged to make changes and display merchandise that reflected their own needs and preferences. A total of 39 co-designed virtual stores were content analyzed based on a framework that was adopted from previous research. And 37 written reports were also analyzed to reveal participants’ co-design experiences and their evaluations of co-design as a retail offering.

Suggested Citation

  • Juanjuan Wu & Natasha Thoreson & Jayoung Koo & Angella Kim, 2017. "Co-design Visual Displays in Virtual Stores: An Exploration of Consumer Experience," Springer Proceedings in Business and Economics, in: Jocelyn Bellemare & Serge Carrier & Kjeld Nielsen & Frank T. Piller (ed.), Managing Complexity, chapter 0, pages 459-462, Springer.
    • Handle: RePEc:spr:prbchp:978-3-319-29058-4_36
    DOI: 10.1007/978-3-319-29058-4_36
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:prbchp:978-3-319-29058-4_36. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.