IDEAS home Printed from https://ideas.repec.org/h/spr/prbchp/978-3-319-28419-4_20.html
   My bibliography  Save this book chapter

Eye Tracking Based Experimental Evaluation of the Parameters of Online Content Affecting the Web User Behaviour

In: Selected Issues in Experimental Economics

Author

Listed:
  • Jarosław Jankowski

    (West Pomeranian University of Technology Szczecin)

  • Jarosław Wątróbski

    (West Pomeranian University of Technology Szczecin)

  • Katarzyna Witkowska

    (West Pomeranian University of Technology Szczecin)

  • Paweł Ziemba

    (Jacob of Paradyż University of Applied Sciences in Gorzów Wielkopolski)

Abstract

Research related to the online systems and behaviours of their users could be implemented with the participation of online systems and measurement oriented on the final recipient. In addition to the traditional survey based methods, measuring systems associated with eye tracking that allow precise determination of visual paths and areas of websites or ads that absorb the attention of the recipient are used. In this chapter, the main assumptions of the use of eye tracking in experimental economics and the results of the experiment are presented. Designed experiment was aimed to the detection of relation between the characteristics of interactive advertising units, its location within the site and the level of interest of the recipient based on absorption and attention.

Suggested Citation

  • Jarosław Jankowski & Jarosław Wątróbski & Katarzyna Witkowska & Paweł Ziemba, 2016. "Eye Tracking Based Experimental Evaluation of the Parameters of Online Content Affecting the Web User Behaviour," Springer Proceedings in Business and Economics, in: Kesra Nermend & Małgorzata Łatuszyńska (ed.), Selected Issues in Experimental Economics, edition 1, chapter 0, pages 311-332, Springer.
    • Handle: RePEc:spr:prbchp:978-3-319-28419-4_20
    DOI: 10.1007/978-3-319-28419-4_20
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:prbchp:978-3-319-28419-4_20. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.