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Attitudes of MBA Students Towards Social Networking Sites for Online Travel Related Activities

In: Tourism and Culture in the Age of Innovation

Author

Listed:
  • Dimitrios Paschaloudis

    (Technological Education Institute of Central Macedonia)

  • Eirini Koukidou

    (Technological Education Institute of Central Macedonia)

  • Apostolos Kottas

    (Technological Education Institute of Central Macedonia)

  • Konstantina Saliaka

    (Technological Education Institute of Central Macedonia)

Abstract

Nowadays, the use of Social Networking Sites (SNS) is becoming indispensable. On SNS people provide authentic information about their travels, gained through personal experience and when they interact over a long period of time they trust the opinions of their ‘friends’ or ‘followers’ and take them into consideration when making a purchase decision. The paper aims at investigating attitudes of MBA students towards SNS use for travel activities. It takes into consideration four popular SNS, namely Facebook, Twitter, LinkedIn and Google +. Fishbein model was used for the evaluation of students’ attitudes. The findings reveal that MBA students use SNS for getting socialized with other travelers and companies and informed about tourism destinations/companies/travel. Facebook is the most popular Social Networking Site for travel activities except from the professional reasons (e.g., search for job in the tourism sector), in which LinkedIn comes first.

Suggested Citation

  • Dimitrios Paschaloudis & Eirini Koukidou & Apostolos Kottas & Konstantina Saliaka, 2016. "Attitudes of MBA Students Towards Social Networking Sites for Online Travel Related Activities," Springer Proceedings in Business and Economics, in: Vicky Katsoni & Anastasia Stratigea (ed.), Tourism and Culture in the Age of Innovation, edition 1, pages 523-534, Springer.
    • Handle: RePEc:spr:prbchp:978-3-319-27528-4_35
    DOI: 10.1007/978-3-319-27528-4_35
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    More about this item

    Keywords

    Social networking sites use; Travel; Facebook; Twitter; Linked in; Google +; Fishbein model;
    All these keywords.

    JEL classification:

    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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