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Festivals for Local Products in Southern Bulgaria: The Perspective of Organizers

In: Tourism and Culture in the Age of Innovation

Author

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  • Ilinka Terziyska

    (South-West University “Neofit Rilski”)

Abstract

In recent years festivals are experiencing a boom and are seen as a tool for tourism development, which has the potential to enhance community integrity and promote local culture. The study investigates the festivals based on local products in the southern part of Bulgaria. As its main goal is to identify current problems and trends in this sphere, it has adopted an organizers-driven perspective, focusing on several main points: organizers’ expected and perceived benefits from holding the event, structure of festivals in terms of participants and visitors, issues related to funding and advertising, event organization and authenticity of presented products. The main problem areas that were identified include insufficient public-private partnerships, relatively poor results achieved in terms of attracting tourists and promoting local business, difficulties in funding and advertising and low level of authenticity.

Suggested Citation

  • Ilinka Terziyska, 2016. "Festivals for Local Products in Southern Bulgaria: The Perspective of Organizers," Springer Proceedings in Business and Economics, in: Vicky Katsoni & Anastasia Stratigea (ed.), Tourism and Culture in the Age of Innovation, edition 1, pages 219-231, Springer.
    • Handle: RePEc:spr:prbchp:978-3-319-27528-4_16
    DOI: 10.1007/978-3-319-27528-4_16
    as

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