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Using Social Media to Improve Environmental Awareness in Higher Education Institutions

In: Information Technology in Environmental Engineering

Author

Listed:
  • Thabo Tlebere

    (Nelson Mandela Metropolitan University (NMMU))

  • Brenda Scholtz

    (Nelson Mandela Metropolitan University (NMMU))

  • André P. Calitz

    (Nelson Mandela Metropolitan University (NMMU))

Abstract

Environmental awareness campaigns have the ability to provide individuals with the knowledge, skills and attitude required to reduce environmental impact. Social media have been used by environmental activists to conduct environmental awareness campaigns. This paper proposes a conceptual model for improving knowledge and thereby awareness of environmental issues by means of a social media campaign. The model, called the Social Media for EnviroNmental Awareness (SMENA) model, consists of three phases of the campaign and factors impacting each phase. The model was implemented at a South African university and activities of the environmental awareness campaign were conducted on a social media website (SMENA website) and the popular social media sites Twitter and Facebook. The results showed that environmental knowledge increased as a result of the campaign. Generally the campaign was well received; however several students were resistant to the idea of using social media for education purposes on a topic which did not contribute to course credits.

Suggested Citation

  • Thabo Tlebere & Brenda Scholtz & André P. Calitz, 2016. "Using Social Media to Improve Environmental Awareness in Higher Education Institutions," Springer Proceedings in Business and Economics, in: Jorge Marx Gómez & Brenda Scholtz (ed.), Information Technology in Environmental Engineering, edition 1, pages 101-111, Springer.
    • Handle: RePEc:spr:prbchp:978-3-319-25153-0_9
    DOI: 10.1007/978-3-319-25153-0_9
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    Cited by:

    1. Mochamad Arief Budihardjo & Natasya Ghinna Humaira & Soraya Annisa Putri & Bimastyaji Surya Ramadan & Syafrudin Syafrudin & Eflita Yohana, 2021. "Sustainable Solid Waste Management Strategies for Higher Education Institutions: Diponegoro University, Indonesia Case Study," Sustainability, MDPI, vol. 13(23), pages 1-15, November.
    2. Shiwang Yu & Jianxia Bao & Wen Ding & Xue Chen & Xiaonan Tang & Jianli Hao & Wei Zhang & Prateek Singh, 2021. "Investigating the Relationship between Public Satisfaction and Public Environmental Participation during Government Treatment of Urban Malodorous Black River in China," Sustainability, MDPI, vol. 13(6), pages 1-17, March.

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