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The Concept of Classification of Tourist Motivation Factors

In: Cultural Tourism in a Digital Era

Author

Listed:
  • L. A. Koziol

    (Malopolska School of Economics)

  • R. W. Pyrek

    (Malopolska School of Economics)

Abstract

The authors of the paper puts forward a thesis according to which tourist motivation are affected by basically deferent factors which occur in the tourist market place. These factors are referred to as motivators which, when they occur, lead to satisfaction, hygiene factors which, when they do not occur, lead to dissatisfaction, and demotivators which, when they occur, lead to dissatisfaction. They may have a simultaneous impact on humans (tourists). The presented concept of the trichotomy of motivating factors in the tourist motivation is a creative development of Herzberg’s two-factor theory—the author proposes a more detailed definition of the above factors and extends the area of research by including demotivators in the analysis.

Suggested Citation

  • L. A. Koziol & R. W. Pyrek, 2015. "The Concept of Classification of Tourist Motivation Factors," Springer Proceedings in Business and Economics, in: Vicky Katsoni (ed.), Cultural Tourism in a Digital Era, edition 127, pages 57-66, Springer.
    • Handle: RePEc:spr:prbchp:978-3-319-15859-4_5
    DOI: 10.1007/978-3-319-15859-4_5
    as

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