The “Clinical Risk” of a Research Project: Communication Processes

Just as in medicine clinical risk corresponds to the patient’s chances of suffering harm or distress due to medical treatment received, for a project and a team work it represents the possibility of damage, error, failure of the efficiency of the team and the achievement of the expected results. An indispensable role in this process is played by the communicative- relational variables internal and external. The project So.Net.To founded his team work, in fact, based on this awareness and introduced the concept of “clinical risk” within communities of practice and research and to demonstrate how a cure communication variables can contribute to the success of a research project and its effect on the social environment reference. This led to a careful developing strategies for internal and external communication functional to the phases of the project that led from one side to the creation of a “communicative product” designed to publicize and capitalize on the knowledge and skills obtained within the working group, the other to activate forms of communication designed to promote institutional forms of collective participation of researchers and practitioners the work of other institutions. In this perspective, the cure for the communicative dimension has responded to the new third mission of the University as well as producing new knowledge and competent professional profiles must be able to build new strategies and guidelines for disseminating knowledge in society, through communication processes of management, “engagement”, retrieval funds, public participation and civic responsibility and “corporate social responsibility”.