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Big Data Analytic Capability and Sustainable Competitive Advantage: A Systematic Literature Review

In: Business and Sustainable Development in a Globalized and Digitalized Era

Author

Listed:
  • Dasrial

    (Andalas University, Department of Management, Faculty of Economics and Business)

  • Syukri Lukman

    (Batam Institute of Technology, Department of Management and Marketing, School of Economics and Business)

Abstract

The development of digital technology has made the volume of big data increase significantly. This growth in big data has fueled investment in big data analytics technology worldwide. This investment is aimed at obtaining information contained by big data. The existance of big data has generated the competitive environments that require strategic decisions to be made quickly and precisely by a manager to maintain the sustainability of the company in the long term. The big data also generated competitive characteristics of today’s business that are high complexity, deep uncertainty, ambiguous, and dynamic. According of these and due to its great potential, the companies must consider big data analytics technology in creating maximum value and sustainable competitive advantage. In other words, to making strategic decisions, companies need Big Data Analytics Capability (BDAC) as Dynamic Capabilty of the companies to analyse big data in order to maintain Sustainable Competitive Advantage (SCA) in the long term. This article is a systematic literature review that aims to look at the research progress of BDAC, and seek further strategic management research concepts of BDAC related to SCA especially in Indonesia. The methods of this article is search for internationally reputable journals that discuss the topic of BDAC related to SCA for the period 2014–2025, then utilizes lens.org , Publish or Perish, and VosViewer to create a systematic literature review and bibliometric analysis.

Suggested Citation

  • Dasrial & Syukri Lukman, 2026. "Big Data Analytic Capability and Sustainable Competitive Advantage: A Systematic Literature Review," Springer Proceedings in Business and Economics, in: Zafar U. Ahmed & Nhat Tan Pham (ed.), Business and Sustainable Development in a Globalized and Digitalized Era, pages 379-402, Springer.
    • Handle: RePEc:spr:prbchp:978-3-032-29346-6_19
    DOI: 10.1007/978-3-032-29346-6_19
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