IDEAS home Printed from https://ideas.repec.org/h/spr/prbchp/978-3-032-24745-2_24.html

Modern Vietnamese Entrepreneurs’ Traditional Business Practices

In: Vietnamese Business and Sustainable Development in a Globalized and Digitalized Era

Author

Listed:
  • Hoang Hue Chi

    (Foreign Trade University, Department of English Language, Faculty of English for Specific Purposes)

Abstract

ABSTRACT Entrepreneurship in transitional economies such as Vietnam is profoundly shaped by culture. Unlike universalist assumptions that treat entrepreneurship as a standardized economic function, this study demonstrates that Vietnamese entrepreneurs blend traditional values with modern practices in ways that reflect historical continuity, social expectations, and global pressures. Drawing on 110 structured interviews and thematic analysis using ATLAS.ti, the study identifies key cultural values – family orientation, perseverance, community solidarity, education, and trust – as central to entrepreneurial decision-making. Findings reveal that while these values nurture loyalty, resilience, and long-term stakeholder relationships, they also generate tensions around meritocracy, transparency, and innovation. By situating the Vietnamese case within broader cultural-entrepreneurship scholarship, the paper argues for a nuanced understanding of entrepreneurial identity that is culturally embedded yet globally adaptive. The contribution lies in showing how entrepreneurs in Vietnam reinterpret Confucian ethics and communal traditions in pursuit of modern competitiveness, creating a hybrid business model with both opportunities and risks.

Suggested Citation

  • Hoang Hue Chi, 2026. "Modern Vietnamese Entrepreneurs’ Traditional Business Practices," Springer Proceedings in Business and Economics, in: Zafar U. Ahmed & Nhat Tan Pham (ed.), Vietnamese Business and Sustainable Development in a Globalized and Digitalized Era, pages 460-486, Springer.
    • Handle: RePEc:spr:prbchp:978-3-032-24745-2_24
    DOI: 10.1007/978-3-032-24745-2_24
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a
    for a similarly titled item that would be available.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:prbchp:978-3-032-24745-2_24. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.