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Blockchain in Swiss Tourism: An Investigation into the Acceptance of Blockchain-Based Offers

In: Information and Communication Technologies in Tourism 2026

Author

Listed:
  • Anna-Katharina Kilp

    (Lucerne University of Applied Sciences)

  • Nicole Stuber-Berries

    (Lucerne University of Applied Sciences)

Abstract

Acceptance research of blockchain in tourism is limited. While blockchain is often highlighted for its potential to enhance transparency, trust, and security, little is known about how tourists respond to blockchain-based offerings. This study addresses the gap by examining booking intention for blockchain-verified hotel reviews among a representative sample of 1200 Swiss tourists. Based on established technology acceptance models, five tourism-relevant dimensions (price value, attractiveness, suitability of the offer, positive reviews and credibility of their reviews) and their influence on booking behaviour have been tested using a regression analysis. In addition, credibility was placed in focus and influencing factors such as prior knowledge and attitudes towards blockchain technology were analysed within the framework of a mediation model. By focusing on Swiss tourists, examining a concrete use case, and adopting proven acceptance models, this study develops and tests models to explain tourist acceptance of blockchain-based offerings. The findings provide empirical evidence on tourist acceptance of blockchain and establish a basis for deciding on blockchain implementations within the tourism industry, aiming to drive innovation and enhance the competitiveness of the Swiss tourism ecosystem.

Suggested Citation

  • Anna-Katharina Kilp & Nicole Stuber-Berries, 2026. "Blockchain in Swiss Tourism: An Investigation into the Acceptance of Blockchain-Based Offers," Springer Proceedings in Business and Economics, in: Peter O'Connor & Mattia Rainoldi & Julia Neidhardt (ed.), Information and Communication Technologies in Tourism 2026, chapter 7, pages 91-107, Springer.
    • Handle: RePEc:spr:prbchp:978-3-032-23925-9_7
    DOI: 10.1007/978-3-032-23925-9_7
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