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Platform Dependency, Multi-Homing, and Local DMO Amplification: Evidence from a German Hotel Ecosystem

In: Information and Communication Technologies in Tourism 2026

Author

Listed:
  • Diana Chvirova

    (Fraunhofer FIT
    University of Bayreuth)

  • Robert Keller

    (Kempten University of Applied Sciences)

  • Lotta Stöbe

    (Kempten University of Applied Sciences)

  • Lorena Pagliuso

    (Kempten University of Applied Sciences)

Abstract

Digital platforms shape discovery and conversion in tourism, yet the joint effects of destination governance and hotel multi-homing within a destination remain underexplored. Drawing on platform ecosystem and coopetition perspectives, we theorize that global reach from online travel agencies and curation by destination management organizations operate as complementary levers for visibility and perceived quality. We employ a mixed-methods design, comprising interviews followed by quantitative tests, on 23 hotels in a German destination. Visibility is proxied by Google and Booking.com review volumes, and quality by platform ratings. Broader OTA breadth is positively associated with visibility. Participation in the destination portal adds a substantial Booking.com —specific visibility premium, while Google effects disappear once size and status are held constant. DMO participation is linked to an uplift in Booking.com ratings, and broader OTA coverage does not depress ratings. We conclude that local curation complements global reach additively and discuss implications for hotel and DMO channel strategies.

Suggested Citation

  • Diana Chvirova & Robert Keller & Lotta Stöbe & Lorena Pagliuso, 2026. "Platform Dependency, Multi-Homing, and Local DMO Amplification: Evidence from a German Hotel Ecosystem," Springer Proceedings in Business and Economics, in: Peter O'Connor & Mattia Rainoldi & Julia Neidhardt (ed.), Information and Communication Technologies in Tourism 2026, chapter 38, pages 569-583, Springer.
    • Handle: RePEc:spr:prbchp:978-3-032-23925-9_38
    DOI: 10.1007/978-3-032-23925-9_38
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