IDEAS home Printed from https://ideas.repec.org/h/spr/prbchp/978-3-032-23925-9_34.html

A LinkedIn Typology for Tourism & Hospitality Leaders

In: Information and Communication Technologies in Tourism 2026

Author

Listed:
  • Irina Gewinner

    (Leibniz University of Hannover)

Abstract

This study develops the first sector-specific typology of LinkedIn communication styles among tourism & hospitality leaders across Europe. Using an exploratory mixed-methods design, we derive rule-based features from public LinkedIn profiles and apply Principal Component Analysis followed by k-means clustering to categorize 128 leaders into five personas. We conduct an external validation of these clusters against institutional variables and model professional visibility while controlling for institutional position. Each persona exhibits a unique communication approach, with the most pronounced variations evident in the manner in which leaders organize their content and foster audience interaction. Visibility differs across personas, indicating a correlation between communication style and professional outreach beyond role and tenure. We analyze how sector-specific realities create a tension between authenticity, strategy, and platform norms, and outline development paths for both leaders and organizations.

Suggested Citation

  • Irina Gewinner, 2026. "A LinkedIn Typology for Tourism & Hospitality Leaders," Springer Proceedings in Business and Economics, in: Peter O'Connor & Mattia Rainoldi & Julia Neidhardt (ed.), Information and Communication Technologies in Tourism 2026, chapter 34, pages 503-519, Springer.
    • Handle: RePEc:spr:prbchp:978-3-032-23925-9_34
    DOI: 10.1007/978-3-032-23925-9_34
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a
    for a similarly titled item that would be available.

    More about this item

    Keywords

    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:prbchp:978-3-032-23925-9_34. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.