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Gamifying Reconfiguration and Iteration in Technology Ventures

In: Technology Management for Intelligent, Open and Responsible Organizations and Ecosystems

Author

Listed:
  • Isabela Neto Piccirillo

    (University of São Paulo)

  • Teo Moretti Marcolongo

    (University of São Paulo)

  • Alfredo Colenci Neto

    (São Carlos Faculty of Technology)

  • Daniel Capaldo Amaral

    (University of São Paulo)

  • Maicon Gouvêa de Oliveira

    (University of São Paulo)

Abstract

Modern economies require high levels of innovation and collaboration between businesses, particularly in technology ventures. Those ventures often face challenges in identifying and managing synergies among partners, aligning shared values, and integrating efforts with balance and reciprocity. The uncertainty surrounding outcomes necessitates periodic re-evaluations and realignments. However, there is a lack of practical tools to support this process. To address this gap, we propose a board game designed to simulate stakeholder alignment aiming to support the development of new platforms using a specific methodology. The game simulates the process of technology venture creation supported by platforms, allowing specialists to explore and reconfigure collaborative efforts. The paper details the game’s rules and components. Finally, we discuss the feasibility of the approach based on data from one first application using three experts in Technology Management.

Suggested Citation

  • Isabela Neto Piccirillo & Teo Moretti Marcolongo & Alfredo Colenci Neto & Daniel Capaldo Amaral & Maicon Gouvêa de Oliveira, 2026. "Gamifying Reconfiguration and Iteration in Technology Ventures," Springer Proceedings in Business and Economics, in: Fabiano Armellini & Syrine Njah & Elaine Mosconi & Breno Nunes (ed.), Technology Management for Intelligent, Open and Responsible Organizations and Ecosystems, pages 37-44, Springer.
  • Handle: RePEc:spr:prbchp:978-3-032-23282-3_5
    DOI: 10.1007/978-3-032-23282-3_5
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