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The Influence of Green Digital Transport Innovation on Environment, and Economic Development in Kenya: A Case of Amitruck Mobile Application

In: Technology Management for Intelligent, Open and Responsible Organizations and Ecosystems

Author

Listed:
  • John Michael Maxel Okoche

    (University of South Africa)

  • Marcia Mkansi

    (University of South Africa)

  • Christian Azuka Olele

    (University of South Africa)

Abstract

In this paper, we explore the contribution of the digital innovation developed in Kenya harness the environment sustainability and economic development. Using an exploratory-case study research, the study interviewed 18 users of the digital transport innovation on its contribution to environment and economic development in Kenya. Findings points that green digital innovation improved the environment and economic development. First, the digital transport innovation improves environment through route optimisation, appropriate mode of transport, use of spare capacity and reduce dry miles. Economic improvement by empowerment of local transporters, strengthening small scale businesses and farmers and fostering financial inclusion. Practically, the paper provides an appropriate mechanism for empowerment of local transporters, small scale traders, transporters, and farmers in developing countries. Finally, the theoretical contribution of the study is providing the loop for using green digital innovation for harnessing financial inclusion in developing economies.

Suggested Citation

  • John Michael Maxel Okoche & Marcia Mkansi & Christian Azuka Olele, 2026. "The Influence of Green Digital Transport Innovation on Environment, and Economic Development in Kenya: A Case of Amitruck Mobile Application," Springer Proceedings in Business and Economics, in: Fabiano Armellini & Syrine Njah & Elaine Mosconi & Breno Nunes (ed.), Technology Management for Intelligent, Open and Responsible Organizations and Ecosystems, pages 398-406, Springer.
    • Handle: RePEc:spr:prbchp:978-3-032-23282-3_48
    DOI: 10.1007/978-3-032-23282-3_48
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