IDEAS home Printed from https://ideas.repec.org/h/spr/prbchp/978-3-032-17534-2_33.html

Hotel Group Expansion Strategies and Market Analysis

In: Synergizing Management, Culture, and Arts for Tourism Development - Vol. 2

Author

Listed:
  • Ourania-Aikaterini Tsantali

    (Aristotle University of Thessaloniki (AUTH))

  • Sofia Karampela

    (Aristotle University of Thessaloniki (AUTH))

Abstract

This chapter aims to analyze the expansion and growth strategies of hotel groups, as well as to examine international markets. The core of this study focuses on hotel chains, known as hotel groups. The key aspects of these companies are their multinational character, their listing on the stock exchange and on financial markets in general, and their operations throughout the world. For academic purposes, specific brands that fit this categorization such as Marriott, Hilton, IHG, Accor, and Hyatt will be studied to enable results to be obtained. A summary of the financial profiles of these companies will also be presented in order to give a complete picture of the global investment scene. Focusing on such enterprises offers perspectives for analyzing tourism development at a strategic level. Some of the issues that will be studied in this process include which markets they choose to expand and for what reasons, what strategies are used to achieve this goal, and what challenges they face in the process. In addition, the ways in which they adapt their brand and services by geographic region will be discussed, as well as the role of partnerships with local actors and investors.

Suggested Citation

  • Ourania-Aikaterini Tsantali & Sofia Karampela, 2026. "Hotel Group Expansion Strategies and Market Analysis," Springer Proceedings in Business and Economics, in: Vicky Katsoni (ed.), Synergizing Management, Culture, and Arts for Tourism Development - Vol. 2, pages 533-544, Springer.
    • Handle: RePEc:spr:prbchp:978-3-032-17534-2_33
    DOI: 10.1007/978-3-032-17534-2_33
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a
    for a similarly titled item that would be available.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:prbchp:978-3-032-17534-2_33. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.