IDEAS home Printed from https://ideas.repec.org/h/spr/prbchp/978-3-032-12205-6_12.html

City Branding in Relation to the European Capital of Culture Programmes: Timisoara 2023 Case Study

In: Impact and Legacy of the European Capitals of Culture (ECoC) Program

Author

Listed:
  • Manuela Oana Anghelescu

    (The Western University of Timisoara)

Abstract

This study examines the branding of Timișoara as the European Capital of Culture 2023 through the lens of cultural products. It explores how cultural projects contribute to city branding, assessing their symbolic and marketable value, as well as their role in shaping urban identity. The research addresses key themes, including the impact of large-scale cultural initiatives, storytelling in branding, and cultural management’s role in shaping perception. By applying theoretical models such as Anholt’s hexagonal model and Kavaratzis’ city branding framework, the study evaluates Timișoara’s transformation within national and international branding strategies. The findings highlight the integration of cultural initiatives into urban branding and their long-term influence on Timișoara’s image and identity post-2023.

Suggested Citation

  • Manuela Oana Anghelescu, 2026. "City Branding in Relation to the European Capital of Culture Programmes: Timisoara 2023 Case Study," Springer Proceedings in Business and Economics, in: Marco Valeri & Adina Palea & László Imre Komlósi (ed.), Impact and Legacy of the European Capitals of Culture (ECoC) Program, pages 201-210, Springer.
    • Handle: RePEc:spr:prbchp:978-3-032-12205-6_12
    DOI: 10.1007/978-3-032-12205-6_12
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a
    for a similarly titled item that would be available.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:prbchp:978-3-032-12205-6_12. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.