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Exploring the Relationship between Entrepreneurial Orientation, Business Model Innovation, and Firm Performance: Evidence from a Developing Economy

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  • Brunilda Kosta

    (University of Tirana, Faculty of Economics)

Abstract

This study explores the relationship between entrepreneurial orientation (EO), business model innovation (BMI), firm performance, and technological turbulence (TT) in a developing economy context such as Albania. Data was collected through a survey with 201 firms in Albania and the structural equation modeling using the Maximum Likelihood estimation was employed to test the proposed relationships. The results indicate that EO has a significant impact on BMI, which in turn leads to improved firm performance. EO’s direct effect on performance was not significant, confirming that BMI fully mediates the EO-performance relationship. Furthermore, TT strengthens the EO-BMI link, with the positive effect of EO on BMI amplified under high TT. These findings underscore the crucial role of BMI as a mediator for EO to enhance performance in dynamic technological environments. This study contributes to the literature by providing empirical evidence from a developing economy and highlighting how internal strategic innovation and external environmental factors jointly drive firm performance.

Suggested Citation

  • Brunilda Kosta, 2025. "Exploring the Relationship between Entrepreneurial Orientation, Business Model Innovation, and Firm Performance: Evidence from a Developing Economy," Springer Proceedings in Business and Economics,, Springer.
    • Handle: RePEc:spr:prbchp:978-3-032-04218-7_3
    DOI: 10.1007/978-3-032-04218-7_3
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