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The Contribution of Corporate Social Responsibility to Perceived Service Quality as an Indicator of Customer Satisfaction: Evidence from Pivara Company

In: Economic Resilience and Sustainability - Vol. 2

Author

Listed:
  • Nurbana Emini

    (South East European University, Faculty of Business and Economics)

  • Shpresa Alija

    (South East European University, Faculty of Business and Economics)

  • Avni Arifi

    (South East European University, Faculty of Business and Economics)

  • Nebi Xhemali

    (South East European University, Faculty of Business and Economics)

Abstract

This study explores corporate social responsibility (CSR) as a crucial business strategy for fostering sustainable development and enhancing social well-being. Focusing on the case of Pivara Skopje, the research examines how CSR initiatives align corporate objectives with community needs, creating positive social and economic impacts. Using both qualitative and quantitative methods, the study analyzes the company’s contributions in areas such as education improvement, support for vulnerable groups, and local economic development. The findings highlight that CSR is not merely philanthropy but a strategic approach that enhances corporate reputation, strengthens community relations, and promotes long-term sustainability. This research provides valuable insights for companies seeking to integrate CSR into their operations, addressing local and global development challenges effectively.

Suggested Citation

  • Nurbana Emini & Shpresa Alija & Avni Arifi & Nebi Xhemali, 2026. "The Contribution of Corporate Social Responsibility to Perceived Service Quality as an Indicator of Customer Satisfaction: Evidence from Pivara Company," Springer Proceedings in Business and Economics, in: Abdylmenaf Bexheti & Veland Ramadani & Hyrije Abazi-Alili & Christina Theodoraki & Gadaf Rexhepi & B (ed.), Economic Resilience and Sustainability - Vol. 2, chapter 0, pages 639-652, Springer.
    • Handle: RePEc:spr:prbchp:978-3-032-04214-9_39
    DOI: 10.1007/978-3-032-04214-9_39
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