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Unveiling the Impact of Digital Transformation on Business Performance: Evidence from an Indonesian Over-The-Counter (OTC) Pharmaceutical Firm

In: Economic Resilience and Sustainability - Vol. 2

Author

Listed:
  • Erick Emanuel

    (Telkom University, School of Economics and Business)

  • Grisna Anggadwita

    (Telkom University, School of Economics and Business)

Abstract

Digital transformation has increasingly emerged as a critical concern for firms globally, especially within the intensely competitive pharmaceutical sector. Company X is a prominent over-the-counter pharmaceutical firm in Indonesia. This study seeks to evaluate the influence of digital transformation on the business performance of Company X. A quantitative methodology was employed to gather data through questionnaires from employees across multiple levels. The research investigates the impact of digital transformation success factors on the business performance of Company X, employing digital transformation as a mediating variable. PLS-SEM was employed to predict and evaluate relationships. This study identifies three critical success factors—technological capability, organizational knowledge capability, and technology resources—that significantly influence digital transformation and have a positive correlation. Technological capability significantly influences corporate performance, although organizational knowledge competency and technology resources do not. Digital transformation has demonstrated its role as a mediator between success determinants and corporate performance.

Suggested Citation

  • Erick Emanuel & Grisna Anggadwita, 2026. "Unveiling the Impact of Digital Transformation on Business Performance: Evidence from an Indonesian Over-The-Counter (OTC) Pharmaceutical Firm," Springer Proceedings in Business and Economics, in: Abdylmenaf Bexheti & Veland Ramadani & Hyrije Abazi-Alili & Christina Theodoraki & Gadaf Rexhepi & B (ed.), Economic Resilience and Sustainability - Vol. 2, chapter 0, pages 241-263, Springer.
    • Handle: RePEc:spr:prbchp:978-3-032-04214-9_15
    DOI: 10.1007/978-3-032-04214-9_15
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