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The Evolution of Skills in the Era of Artificial Intelligence: Employee Attraction Strategies in a New Professional Paradigm (Case of Moroccan Companies)

Author

Listed:
  • Sana Zennati

    (University Ibn Zohr, Faculty of Legal, Economic and Social Sciences
    University Ibn Zohr, Faculty of Law, Economics and Social Sciences)

  • Hmad Ouaddi

    (University Ibn Zohr, Faculty of Legal, Economic and Social Sciences
    University Ibn Zohr, Faculty of Law, Economics and Social Sciences)

  • Omar El Amili

    (University Ibn Zohr, Faculty of Legal, Economic and Social Sciences)

Abstract

This study aims to explore the impact of Artificial Intelligence (AI) on the evolution of sought-after skills in the changing professional context. In a landscape where AI is redefining standards, the primary objective is to analyze employee attraction strategies adapted to this new paradigm. The central issue lies in how organizations can adjust their recruitment approaches to identify key skills, understand worker expectations, and implement innovative practices. The methodology of this research is based on a thorough review of the existing literature in the field. This approach will examine previous research, theories, models, and relevant case studies on AI and its impact on employee attraction. The major interest of this study lies in its practical contribution, offering crucial perspectives for companies seeking to remain competitive and attractive in this new professional environment.

Suggested Citation

  • Sana Zennati & Hmad Ouaddi & Omar El Amili, 2026. "The Evolution of Skills in the Era of Artificial Intelligence: Employee Attraction Strategies in a New Professional Paradigm (Case of Moroccan Companies)," Springer Proceedings in Business and Economics,, Springer.
    • Handle: RePEc:spr:prbchp:978-3-031-94518-2_2
    DOI: 10.1007/978-3-031-94518-2_2
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