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The Buying Behaviour of Greek Consumers Towards Different Classes of Olive Oil

In: Building Resilience Through Digital Transformation and Sustainable Innovation

Author

Listed:
  • Lambros Tsourgiannis

    (Region of Eastern Macedonia and Thrace)

  • Vasileios Zoumpoulidis

    (Democritus University of Thrace)

  • Sotirios Papadopoulos

    (Region of Eastern Macedonia and Thrace)

  • Giannoula Florou

    (Democritus University of Thrace)

  • Theodoros Markopoulos

    (Region of Eastern Macedonia and Thrace
    Democritus University of Thrace)

Abstract

Even many researchers examined product segmentation and consumer behavior in agrifood sector and mainly in wine and olive oil industry there is not an extensive examination of consumers’ attitudes towards different quality olive oils. This study aims to examine the factors that affect the buying behavior of Greek consumers towards different quality olive oils and classify them into groups according to their purchasing behavior as well as to develop the demographic profile of those groups of consumers. The researchers conducted a primary survey to a random sample of Greek consumers. Principal Component Analysis, Cluster Analysis, Discriminant Analysis and non-parametric test including chi-square and Friedman test performed by the researchers.

Suggested Citation

  • Lambros Tsourgiannis & Vasileios Zoumpoulidis & Sotirios Papadopoulos & Giannoula Florou & Theodoros Markopoulos, 2025. "The Buying Behaviour of Greek Consumers Towards Different Classes of Olive Oil," Springer Proceedings in Business and Economics, in: Ilona Bartuseviciene & Buracas Antanas & Anastasios Karasavvoglou & Persefoni Polychronidou (ed.), Building Resilience Through Digital Transformation and Sustainable Innovation, pages 311-328, Springer.
    • Handle: RePEc:spr:prbchp:978-3-031-90054-9_20
    DOI: 10.1007/978-3-031-90054-9_20
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