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Digital Business Management: A Fresh Perspective on Digital Business Models

In: Digital Management and Artificial Intelligence

Author

Listed:
  • Diana Murtagh-Boehm

    (IU University of Applied Sciences)

  • Tamara Wehrstein

    (IU University of Applied Sciences)

Abstract

This paper explores the concept of digital business models in the context of digital transformation and their distinction from traditional business models. Digital transformation is reshaping businesses globally, altering how value is created and delivered through the strategic use of technology and data. While the term “digital business model” has gained widespread usage, its definition remains ambiguous. This paper clarifies the concept by examining existing theories and proposing a theoretical framework for digital business management. It argues that digital business models do not represent a fundamentally new type of business model but rather reflect a shift in how data and technology are leveraged to meet business objectives. The framework presented provides insights into how organizations can effectively navigate the digital landscape by integrating digital technologies into traditional business practices. The paper concludes by emphasizing the need for precise definitions and terminology to advance research and practice in digital business management.

Suggested Citation

  • Diana Murtagh-Boehm & Tamara Wehrstein, 2025. "Digital Business Management: A Fresh Perspective on Digital Business Models," Springer Proceedings in Business and Economics, in: Richard C. Geibel & Shalva Machavariani (ed.), Digital Management and Artificial Intelligence, pages 16-30, Springer.
    • Handle: RePEc:spr:prbchp:978-3-031-88052-0_2
    DOI: 10.1007/978-3-031-88052-0_2
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