Assessing the Impact of Factors on the Development of Distance Selling

The article considers a set of factors that have an impact on the share of goods sold via the Internet. The following blocks of factors are formed: external socio-economic factors, external technical factors characterizing information and communication security of economic entities and households. The presence of circumstances beyond the control of economic entities and within the competence of relevant ministries and departments is noted, which complicates the development of domestic distance trade. The need for infrastructure development, expansion of delivery geography, development of logistics system was noted. Currently, these tasks are set directly to economic entities—participants of the distance commerce market. At the same time, it is noted that an environmentally friendly approach is necessary to ensure sustainable development of distance commerce. Infrastructure development, on the one hand, creates conditions for the development of distance selling methods and, on the other hand, increases the level of environmental pollution. At the same time, the conditions contributing to more environmentally friendly and reasonable consumption are noted: in particular, the use of electronic document management by distance selling organizations, as well as special packaging in the delivery of goods. The article notes the scientific novelty, which consists in the author’s proposed classification of factors affecting the development of distance commerce and the calculation of the impact of these factors on the growth of sales via the Internet. The article assesses the impact of external socio-economic factors on the share of goods sold via the Internet by building a linear multiple regression model. Similarly, the calculation of the influence of factors of technical support of organizations (economic entities) and population (households) was made. The reliability of the obtained models is commented on. After the performed calculations, the conclusions regarding the intensity and direction of the influence of the studied factors on the change in the specific weight of goods sold via the Internet are formulated. The more significant influence of external socio-economic factors compared to the factors of technical support is noted.