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Food Tourism Experiences in Summer Markets: The Case of La Santa Market (Catalonia, Spain)

In: Innovation and Creativity in Tourism, Business and Social Sciences

Author

Listed:
  • Montserrat Crespi-Vallbona

    (Universitat de Barcelona)

  • Ester Noguer-Juncà

    (Universitat de Lleida)

  • Oscar Mascarilla-Miró

    (Universitat de Barcelona)

Abstract

In recent years, the ephemeral gastronomic and leisure markets have grown significantly as a strategy to promote the authenticity of the region and the local community participation. These both objectives use to have a sustainable social dimension, as they focus on issues that have to do with the welfare of the local population; cultural heritage conservation; community participation in planning and tourism development; and health, hygiene, and safety linked to the gastronomic experience. In recognition, this paper aims to analyze the relevance of these social sustainable aspects in La Santa Market, a summer food and leisure event in La Costa Brava (Catalonia). Using a non-probability purposive sampling, the qualitative methodology bases on semi-structured interviews with 20 different stakeholders involved in this event. Additionally, secondary data about the economic situation and “grey” literature research of this market are used. Results show a positive and constant involvement of the local community and private organizations to enhance day-by-day La Santa Market, becoming a must event in their summer agendas.

Suggested Citation

  • Montserrat Crespi-Vallbona & Ester Noguer-Juncà & Oscar Mascarilla-Miró, 2025. "Food Tourism Experiences in Summer Markets: The Case of La Santa Market (Catalonia, Spain)," Springer Proceedings in Business and Economics, in: Vicky Katsoni & Carlos Costa (ed.), Innovation and Creativity in Tourism, Business and Social Sciences, pages 21-33, Springer.
    • Handle: RePEc:spr:prbchp:978-3-031-87019-4_2
    DOI: 10.1007/978-3-031-87019-4_2
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    More about this item

    Keywords

    Summer markets; Food trucks; Gastronomy; Sustainability; Entrepreneurship; La Santa market;
    All these keywords.

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development

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