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Formulating Winning Business Strategy in the Knowledge Economy Context: The Role of Artificial Intelligence

In: Intangibles in the Knowledge Economy

Author

Listed:
  • Maria Rosário Cabrita

    (UNIDEMI, NOVA School of Science and Technology, Universidade NOVA de Lisboa
    Laboratório Associado de Sistemas Inteligentes)

  • José Maria Viedma

    (The Technical University of Catalonia)

Abstract

In the contemporary landscape of the knowledge economy, businesses are navigating a terrain where intellectual capital and information assets are fundamental drivers of success. This paper explores business strategy formulation within this context, particularly emphasizing the pivotal role of artificial intelligence (AI) as both an enabler and a disruptor. AI emerges as a transformative force reshaping how businesses perceive, process, and utilize knowledge. However, the integration of AI into business strategy poses challenges and considerations. Successful formulation of business strategy in the knowledge economy requires a multifaceted approach. It involves fostering a culture of innovation and knowledge sharing within the organization, investing in AI capabilities and talent development, and establishing strategic partnerships to access external expertise and resources. Navigating the complexities of the knowledge economy demands businesses to rethink their strategic approaches and embrace AI as a core component of their strategy formulation process. The activity-based and the resource-based views are introduced as the building blocks of our approach. By leveraging AI technologies effectively, businesses can harness the power of knowledge to drive innovation, create value, and maintain a competitive edge in an increasingly dynamic and interconnected global marketplace. The paper, theoretical in nature, explores the impact of AI in the strategy formulation process.

Suggested Citation

  • Maria Rosário Cabrita & José Maria Viedma, 2025. "Formulating Winning Business Strategy in the Knowledge Economy Context: The Role of Artificial Intelligence," Springer Proceedings in Business and Economics, in: Eduardo Luis Soares Tomé (ed.), Intangibles in the Knowledge Economy, pages 69-80, Springer.
    • Handle: RePEc:spr:prbchp:978-3-031-86660-9_6
    DOI: 10.1007/978-3-031-86660-9_6
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