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Impact of Artificial Intelligence in Human Resource Management: A Cross-Sectional Study of Travel Industry in South Africa

In: Impacting Society Positively Through Technology in Accounting and Business Processes

Author

Listed:
  • Lawrence Ogechukwu Obokoh

    (University of Johannesburg)

  • Olumide Sunday Adesina

    (University of Johannesburg)

  • Mericca Nokuthula Masuku

    (University of Johannesburg)

Abstract

Artificial Intelligence is widely used to make work easier and effective in all human endeavors, and Human Resource Management (HRM) is not left out; hence, the need to carry out the study. The study involved sampling 142 travel industry workers in Gauteng, South Africa, to investigate the level of adoption and future direction of AI use in day-to-day activities of human resources (HR). Descriptive statistics, logistic regression, and t-test were conducted on the data collected. The findings of this study showed that the HR professionals embraced the use of AI in HR practices and the HR workers believed in the future of AI in HRM. Also, the factors influencing the use of AI for HR practices in South Africa were significant. Therefore, the study recommends that HR professionals in organizations should take advantage of AI. The study aligns with the sustainable development goals (SDGs, 8) about decent work and economic growth. It also aligns with AI for Sustainable Development Goals (AI4SDGs) Think Tank.

Suggested Citation

  • Lawrence Ogechukwu Obokoh & Olumide Sunday Adesina & Mericca Nokuthula Masuku, 2025. "Impact of Artificial Intelligence in Human Resource Management: A Cross-Sectional Study of Travel Industry in South Africa," Springer Proceedings in Business and Economics, in: Tankiso Moloi (ed.), Impacting Society Positively Through Technology in Accounting and Business Processes, pages 749-759, Springer.
    • Handle: RePEc:spr:prbchp:978-3-031-84885-8_41
    DOI: 10.1007/978-3-031-84885-8_41
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