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Development and Validation of a Tool for Discovering Potential Value in Tourism Resources

In: Information and Communication Technologies in Tourism 2025

Author

Listed:
  • Riko Tsubaki

    (The University of Tokyo)

  • Kaira Sekiguchi

    (The University of Tokyo)

  • Yukio Ohsawa

    (The University of Tokyo)

Abstract

In the tourism industry, effectively communicating regional attractions to increase visitor numbers is a crucial challenge. However, a gap often exists between the information disseminated by tourism operators and the attractions perceived by visitors. In order to bridge this gap, this research developed and validated a tool to promote insights that trigger the discovery of potential value in tourism resources. The tool integrates functions that support multidimensional perspectives, contextualization of information, pattern identification, and generation of new combinations. User testing revealed six distinct Insight Patterns, demonstrating the tool's contribution to understanding the overall picture of tourist destinations and discovering new tourism resources. Multiple instances were observed where users gained unexpected insights or generated new tourism experience ideas through the visualization of relationships between topics.

Suggested Citation

  • Riko Tsubaki & Kaira Sekiguchi & Yukio Ohsawa, 2025. "Development and Validation of a Tool for Discovering Potential Value in Tourism Resources," Springer Proceedings in Business and Economics, in: Lyndon Nixon & Aarni Tuomi & Peter O'Connor (ed.), Information and Communication Technologies in Tourism 2025, pages 115-127, Springer.
    • Handle: RePEc:spr:prbchp:978-3-031-83705-0_10
    DOI: 10.1007/978-3-031-83705-0_10
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