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Prepared for the Smart Future? Empirical Results on Data Literacy and Information Needs of European DMOs

In: Information and Communication Technologies in Tourism 2025

Author

Listed:
  • Dirk Schmücker

    (NIT Institut für Tourismus- und Bäderforschung in Nordeuropa)

  • Daniel Iglesias

    (NECSTouR)

  • Dolores Ordóñez-Martínez

    (AnySolution)

  • Urška Starc Peceny

    (Arctur)

Abstract

We surveyed European destination management organisations (DMOs) and other stakeholders in the European tourism system within a project aiming at creation of a Competence Centre to support data management in tourism destinations. 226 answers were collected via a fully structured questionnaire in the period April through June 2024. The study covers DMOs from almost all EU countries, spatial levels and landscape types. We can assume that participants are more interested in the topic of smart destination management than the average European DMO. Results show that the majority of European DMOs in this study are severely restricted in terms of data use and implementation of insights and express a great need for support. The potential self-selection effect in the sample makes the results even more unsettling. With the current level of expertise, DMOs will struggle to participate appropriately in using data to make tourism more sustainable, and to absorb the business opportunities coming from European Data Spaces–let alone taking an active role.

Suggested Citation

  • Dirk Schmücker & Daniel Iglesias & Dolores Ordóñez-Martínez & Urška Starc Peceny, 2025. "Prepared for the Smart Future? Empirical Results on Data Literacy and Information Needs of European DMOs," Springer Proceedings in Business and Economics, in: Lyndon Nixon & Aarni Tuomi & Peter O'Connor (ed.), Information and Communication Technologies in Tourism 2025, pages 3-13, Springer.
    • Handle: RePEc:spr:prbchp:978-3-031-83705-0_1
    DOI: 10.1007/978-3-031-83705-0_1
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