IDEAS home Printed from https://ideas.repec.org/h/spr/prbchp/978-3-031-80692-6_39.html
   My bibliography  Save this book chapter

Green Mobility Choices to Build Consumer-Brand Relationships: A Multigroup Analysis

In: Advanced Perspectives and Trends in Digital Transformation of Firms, Networks, and Society

Author

Listed:
  • Francesco Calza

    (University of Naples “Parthenope”)

  • Giuseppe Ragione

    (University of Naples “Parthenope”)

  • Marcello Risitano

    (University of Naples “Parthenope”)

  • Annarita Sorrentino

    (University of Naples “Parthenope”)

Abstract

In recent times, the escalating problem of global pollution has demanded urgent attention from various stakeholders, including governments, businesses, and consumers. The digital age has catalyzed a shift in consumer attitudes, increasing awareness about the environmental impacts of their consumption choices and fostering the rise of “green consumers” who prioritize products with minimal environmental footprints. This chapter examines the influence of Green Consumption Values on brand experience, brand trust, and the intention to engage in word of mouth within the mobility sector, including cruise and automotive industries. These sectors have been scrutinized for their environmental impacts, leading to significant sustainability investments to align with consumer expectations and leverage sustainability as a competitive advantage. The multigroup structural equation modeling analysis of responses from 709 participants reveals that green values positively influence brand experience and trust, which in turn, enhance consumer word-of-mouth intentions, underscoring the critical role of environmental commitment in consumer–brand relationships within the mobility sector.

Suggested Citation

  • Francesco Calza & Giuseppe Ragione & Marcello Risitano & Annarita Sorrentino, 2025. "Green Mobility Choices to Build Consumer-Brand Relationships: A Multigroup Analysis," Springer Proceedings in Business and Economics, in: Francesco Schiavone & Nessrine Omrani & Heger Gabteni (ed.), Advanced Perspectives and Trends in Digital Transformation of Firms, Networks, and Society, chapter 0, pages 477-484, Springer.
    • Handle: RePEc:spr:prbchp:978-3-031-80692-6_39
    DOI: 10.1007/978-3-031-80692-6_39
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:prbchp:978-3-031-80692-6_39. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.