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Consumer Satisfaction Toward Cooperative Fresh Fruits and Vegetables. The Case of Greece

In: Advances in Applied Microeconomics

Author

Listed:
  • Aristotelis Batzios

    (Aristotle University of Thessaloniki)

  • Maria Tsiouni

    (International Hellenic University)

  • Ourania Notta

    (International Hellenic University)

Abstract

The behavior of consumers in satisfaction is currently being investigated in several studies. However, consumer satisfaction toward cooperative fresh fruits and vegetables is not clear. This study evaluated various attributes involved in the consumers’ satisfaction to purchase cooperative fresh products. The data were analyzed by factor analysis in SPSS, with the purpose of creating these factors that affect the satisfaction of cooperative fresh fruits and vegetables. The results of the research indicated that consumers demonstrated three factors in satisfaction: (i) hygiene-quality, (ii) taste-safety, and (iii) price-availability.

Suggested Citation

  • Aristotelis Batzios & Maria Tsiouni & Ourania Notta, 2025. "Consumer Satisfaction Toward Cooperative Fresh Fruits and Vegetables. The Case of Greece," Springer Proceedings in Business and Economics, in: Nicholas Tsounis & Aspasia Vlachvei (ed.), Advances in Applied Microeconomics, chapter 0, pages 591-603, Springer.
    • Handle: RePEc:spr:prbchp:978-3-031-76654-1_32
    DOI: 10.1007/978-3-031-76654-1_32
    as

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