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Driver Analysis to Increase the Employee Satisfaction for Enterprise Social Media Platform

In: Advances in Applied Microeconomics

Author

Listed:
  • Thomas Ruf

    (Mendel University)

Abstract

A publicly traded international company operates an enterprise social network (ESN) for employee communication and collaboration. From a business perspective, significant investments have been made to integrate the platform. In addition, six-figure annual costs are incurred for operations and software licenses. From a business perspective, it is therefore important to measure employee satisfaction and analyze which factors have a particularly positive impact on satisfaction. A high level of satisfaction with the enterprise social network increases collaboration and communication on this platform and has a positive impact on the company’s success. Employee satisfaction with the enterprise social network is regularly measured using the Net Promoter Score (NPS). The NPS is the key performance indicator for the platform that is communicated to management. The goal of this work is to use the user experience tracking to derive driver factors that have a high influence on employee satisfaction. Based on these factors, appropriate measures for the platform can be derived in order to increase employee satisfaction and the NPS. With the implementation of the measures and a higher satisfaction, a higher success effect of the platform can be expected.

Suggested Citation

  • Thomas Ruf, 2025. "Driver Analysis to Increase the Employee Satisfaction for Enterprise Social Media Platform," Springer Proceedings in Business and Economics, in: Nicholas Tsounis & Aspasia Vlachvei (ed.), Advances in Applied Microeconomics, chapter 0, pages 461-480, Springer.
    • Handle: RePEc:spr:prbchp:978-3-031-76654-1_25
    DOI: 10.1007/978-3-031-76654-1_25
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