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Digitization to Increase Efficiency of SMEs in Georgia

In: Chances and Challenges of Digital Management

Author

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  • Shalva Machavariani

    (East European University)

Abstract

The development of Small and Medium-sized Enterprises (SMEs) in Georgia can bring enormous economic as well as social benefits. One of the necessary conditions for improving the current situation is the purposeful implementation of digitization in SMEs. The article provides an in-depth analysis of the situation of small and medium-sized enterprises in Georgia and the European Union (EU) in the pandemic and post-pandemic period caused by Covid-19 and presents the results of the implemented digitization process in SMEs in Georgia and the European Union. The experience acquired as a through the implementation of targeted digitization of small and medium-sized businesses in EU countries serves a good case for enterprises operating in Georgia in terms of enhancing their competitiveness. It is recommended to draw out complex measures mainly: elaboration of an enterprise development strategy, legal and financial support, wide spread of digital technologies, implementation of systematic changes, wide utilization of innovations, establishment of regional centers, formation of University-Clusters and businesses, and creation of relevant portals for timely resolution of problems/challenges. As an example, the activities planned within the framework of the project “Business Problems Interactive Web Portal” approved by the International Visegrad Fund, aimes at solving the problems faced by small and medium enterprises by interactive web portal and integrated information network, which links research institutions and businesses in close cooperation. Project is funded by the Visegrad Fund and focuses on gaining SME competitiveness in Georgia and Visegrad countries. On the basis of all above mentioned, relevant proposals are presented in the paper, which should contribute to the development of small and medium-sized enterprises.

Suggested Citation

  • Shalva Machavariani, 2023. "Digitization to Increase Efficiency of SMEs in Georgia," Springer Proceedings in Business and Economics, in: Richard C. Geibel & Shalva Machavariani (ed.), Chances and Challenges of Digital Management, pages 55-64, Springer.
    • Handle: RePEc:spr:prbchp:978-3-031-45601-5_6
    DOI: 10.1007/978-3-031-45601-5_6
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