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A Review on SME’s Performance Through Entrepreneurial Marketing, Intellectual Capital, and Learning Capability

In: Economic Recovery, Consolidation, and Sustainable Growth

Author

Listed:
  • Muhammad Yamin Siregar

    (Universitas Medan Area)

  • Ahmad Rafiki

    (Universitas Medan Area)

  • Tohap Parulian

    (Universitas Medan Area)

Abstract

This study aims to elaborate and discuss on SMEs’ performance, entrepreneurial marketing, intellectual capital, and learning capability. The study adopts content analysis technique where various sources are referred including reports, official documents, and research articles. The chapter also explains on the SMEs’ performance and the three elements (entrepreneurial marketing, intellectual capital, learning capability) based on the data from Scopus database. Such researches have been done more than four decades, indicating that SMEs’ performance is still acceptable to be explored. Other opportunities and challenges associated with the studies of entrepreneurial marketing, intellectual capital, learning capability on SMEs’ performance need to be exposed and noticed by practitioners, academicians, and other stakeholders, which are to be used as valuable information for strategic planning.

Suggested Citation

  • Muhammad Yamin Siregar & Ahmad Rafiki & Tohap Parulian, 2023. "A Review on SME’s Performance Through Entrepreneurial Marketing, Intellectual Capital, and Learning Capability," Springer Proceedings in Business and Economics, in: Abdylmenaf Bexheti & Hyrije Abazi-Alili & Léo-Paul Dana & Veland Ramadani & Andrea Caputo (ed.), Economic Recovery, Consolidation, and Sustainable Growth, pages 511-521, Springer.
    • Handle: RePEc:spr:prbchp:978-3-031-42511-0_34
    DOI: 10.1007/978-3-031-42511-0_34
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