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A Conceptual Model of Dress Embodiment and Technological Mediation in Digital Fashion

In: Fashion Communication in the Digital Age

Author

Listed:
  • Michela Ornati

    (University of Applied Sciences and Arts of Southern Switzerland - SUPSI
    Università Della Svizzera Italiana)

Abstract

Dress is an embodied, physical experience which the touch-deprived sensory affordances of today’s screen technologies can only simulate. However, advances in haptic and virtual technologies suggest a re-embodied experience of dress might be possible in increasingly immersive digital fashion environments. These developments are explored through postphenomenology, which posits that technology mediates and co-determines relations between humans and the world, helping to shape the socio-cultural normative and value frameworks within which such phenomena occur. A model is proposed which conceptualizes these developments and serves as an interpretive framework of dress (dis)embodiment and technological mediation in digital fashion.

Suggested Citation

  • Michela Ornati, 2023. "A Conceptual Model of Dress Embodiment and Technological Mediation in Digital Fashion," Springer Proceedings in Business and Economics, in: Nadzeya Sabatini & Teresa Sádaba & Alessandro Tosi & Veronica Neri & Lorenzo Cantoni (ed.), Fashion Communication in the Digital Age, pages 57-67, Springer.
  • Handle: RePEc:spr:prbchp:978-3-031-38541-4_6
    DOI: 10.1007/978-3-031-38541-4_6
    as

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