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Metartisanry: Fashion, Metaverse, and the Future of Artisanry in Brazil

In: Fashion Communication in the Digital Age

Author

Listed:
  • Miruna Raimundi Gois

    (Santa Catarina State University)

  • Daniela Novelli

    (Santa Catarina State University)

  • Lucas Rosa

    (Santa Catarina State University)

Abstract

This article reflects on the future of artisanry in the context of the Metaverse in Brazil, considering artisanry relationship with fashion. Hence, the Metaverse is described through NFTs, blockchain, as well as avatars and cyborgs. Then, artisanry, especially in Brazil, and its relationship with fashion in contemporaneity are described. This study aimed to answer the following research question: considering the profile of Brazilian artisans, how would their artisanal production adapt to the Metaverse? To achieve the results, we used bibliographic, descriptive, and qualitative research to analyze the literature and to develop discussions based on distinctive ways of building objects in virtual universes. We concluded that artisans will have to develop interdisciplinary skills linked to computerized technology to remain competitive in the market, added to investments and stimuli from public and private institutions.

Suggested Citation

  • Miruna Raimundi Gois & Daniela Novelli & Lucas Rosa, 2023. "Metartisanry: Fashion, Metaverse, and the Future of Artisanry in Brazil," Springer Proceedings in Business and Economics, in: Nadzeya Sabatini & Teresa Sádaba & Alessandro Tosi & Veronica Neri & Lorenzo Cantoni (ed.), Fashion Communication in the Digital Age, pages 27-36, Springer.
    • Handle: RePEc:spr:prbchp:978-3-031-38541-4_3
    DOI: 10.1007/978-3-031-38541-4_3
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    Keywords

    Artisanry; Fashion; Metaverse;
    All these keywords.

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