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Virgil Abolh’s Cinematic Fashion Shows for Louis Vuitton’s Men’s Collections on YouTube

In: Fashion Communication in the Digital Age

Author

Listed:
  • Natalia Luque-Zequeira

    (Universidad de Navarra
    Universidad de Navarra)

  • Marta Torregrosa

    (Universidad de Navarra
    Universidad de Navarra)

Abstract

The mediatization of fashion explores the ways in which fashion practices (production, consumption, distribution and dissemination) are articulated and depend on the logic of digital media. The aim of this research is to show that in addition to the changes that the traditional fashion show has undergone due to the influence of mediatization, other effects are emerging, such as the appearance of autonomous audiovisual productions on YouTube, characterized by a narrative expansion of the curatorial purpose of the collection. The paper analyzes the case of Virgil Abloh’s film productions for the presentation of Louis Vuitton’s men’s collections.

Suggested Citation

  • Natalia Luque-Zequeira & Marta Torregrosa, 2023. "Virgil Abolh’s Cinematic Fashion Shows for Louis Vuitton’s Men’s Collections on YouTube," Springer Proceedings in Business and Economics, in: Nadzeya Sabatini & Teresa Sádaba & Alessandro Tosi & Veronica Neri & Lorenzo Cantoni (ed.), Fashion Communication in the Digital Age, pages 238-249, Springer.
    • Handle: RePEc:spr:prbchp:978-3-031-38541-4_22
    DOI: 10.1007/978-3-031-38541-4_22
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