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Clothing as an Element of Identity and a Trend of Self-completion in Generation Z in Colombia

In: Fashion Communication in the Digital Age

Author

Listed:
  • Eileen Delgado

    (Universidad de Bogotá Jorge Tadeo Lozano)

  • Laura Mejía Ocampo

    (Universidad de Bogotá Jorge Tadeo Lozano)

  • Angela Dotor Robayo

    (Universidad de Bogotá Jorge Tadeo Lozano)

Abstract

This article presents the synthesis of the research on the clothing practices that are trending in the Z generation or centennials in Colombia, and that communicate with the largest audience represented in likes and downloads and views in the social network TikTok. The problematic is given by the questions: how are the most relevant trends and identities of young centennials shaped? How are their clothing practices? This research is qualitative and interpretative, a semiotic perspective was taken to identify tangible or intangible objects that reveal how identities and trends are shaped, as well as their narrative. In this sense and under the theory of Susan B. Kaiser on identity and the theory of symbolic self-completion of Wicklund and Gollwitzer. This study analyzed how dressing is an element of self-completion of identity and diffusion of the trend, in this sense, identity is mediated by the interaction that makes an effect that replaces the face-to-face look, so the result or effect of this helps to shape or confirm the aesthetics of identity, reception, revealing the vulnerability, conflict, and influence of this generation of nomadic identity.

Suggested Citation

  • Eileen Delgado & Laura Mejía Ocampo & Angela Dotor Robayo, 2023. "Clothing as an Element of Identity and a Trend of Self-completion in Generation Z in Colombia," Springer Proceedings in Business and Economics, in: Nadzeya Sabatini & Teresa Sádaba & Alessandro Tosi & Veronica Neri & Lorenzo Cantoni (ed.), Fashion Communication in the Digital Age, pages 188-203, Springer.
    • Handle: RePEc:spr:prbchp:978-3-031-38541-4_18
    DOI: 10.1007/978-3-031-38541-4_18
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